Corporate Savannah

Corporate Savannah · Episode 18 · 1:57

The Mark

High on a quiet ledge, two caracals guard the mark. The herd carries it away, stretches it, and the lion would like it bigger.

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Field notes

Most designers are hired for the leap and spend the day on the leaves. The logo gets sent again, someone's deck gets straightened, and the brand comes back stretched and a slightly different colour. That is not a policing problem; a brand fails one small favour at a time, when nobody thinks the favour matters. The real cost is not the hour lost to forty slides; it is the big work the caracals were brought in to do, which nobody asked for today. If your designers are formatting decks, ask who is doing the design.