Everyone's a Marketer
A new campaign stirs the undergrowth, and every department arrives with an opinion about the logo.
Field notes
Marketing is the one discipline everyone believes they could do, because everyone is a customer. That is exactly what makes it hard: the only audience that matters is the one you are not. Opinions are free and plentiful. Judgement is the job, and the most useful question in the room is the unfashionable one: who is this actually for?










