Corporate Savannah · Episode 01 · 1:51

Everyone's a Marketer

Name: Everyone's a Marketer
Duration: 1 min 51 s
Description: Marketing is the one discipline everyone believes they could do, because everyone is a customer. That is exactly what makes it hard: the only audience that matters is the one you are not. Opinions are free and plentiful. Judgement is the job, and the most useful question in the room is the unfashionable one: who is this actually for?

The leopard's fresh kill draws a crowd. Everyone has something to add.

Field notes

Marketing is the one discipline everyone believes they could do, because everyone is a customer. That is exactly what makes it hard: the only audience that matters is the one you are not. Opinions are free and plentiful. Judgement is the job, and the most useful question in the room is the unfashionable one: who is this actually for?